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A brand or content strategist combines business and marketing strategy with brand management expertise to ensure the creation of consistent, powerful brand messages and experiences relevant to a client's target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.

Source: PayScale Canada

Average Median Salary:

$59,998

Brand Strategists Work On:

? Developing positioning recommendations
? Guiding market research analysis
? Defining brand elements and tone
? Discovering new ways to enhance the branding of a product or service